Color is complicated, there's no doubt about it. We all studied color and light waves in grade school. Color can change in virtually every situation, and what may look red at night may look magenta in the morning hours. Your upbringing and the country you were born in may influence your ability to see different colors.
Color is dependent on 3 participants: a light source, an object and an observer (you). If any one of these changes, the color may look different. Viewing conditions (daylight, incandescent lightbulb or fluorescent as well as the colors that surround the color you're judging) are all important when viewing color. However, when viewing images on a monitor, we must understand phosphors and what they mean to the color that appears.
What is a phosphor?
A phosphor is a chemical and mineral compound that emits light when struck by a beam of electrons. Your monitor contains thousands.
How can phosphors represent color differently?
The type of phosphors used, their age, characteristics of the monitor (ie brand, brightness, etc.) can influence the color that your monitor produces. Color can vary on screen by all these variables, and we match the prints to our own monitors.
Although color is different on every single monitor, this doesn't necessarily mean that you are going to receive a print that's far off the mark. Exact colors are extremely difficult to match when the color sources are different (print versus screen, etc.) so if you're trying to make an exact match, we do offer samples of any image that we offer on the website. Call us for details.
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